"The Alzheimer Society of Canada identifies, develops and facilitates national priorities that enable its members to effectively alleviate the personal and social consequences of Alzheimer's and related diseases, promotes research and leads the search for a cure."
I sought out an opportunity to revise my strength in media relations. A Walk for the Memories is a walk/skate in the winter with Manulife. Myself and a peer are responsible for the entire media relations campaign. We meet to come up with all deadlines, write news releases, fill radio time and increase awareness about the event.
This is an outstanding opportunity for me to learn how to create, organize and implement a media plan. I am very excited and I know that I will learn many valuable skills for the future, no matter what career path I take.
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